Why Many Coaches Fail To Survive.
There are so many aspiring & existing coaches are out there in the world but how many can truly say that they are thriving in their coaching business. The cardinal sin they commit is they try to sell what they know rather than talk about delivering solutions for client's problems.
There are so many aspiring & existing coaches are out there in the world but how many can truly say that they are thriving in their coaching business. The cardinal sin they commit is they try to sell what they know rather than talk about delivering solutions for client's problems.
Business Coach Marsha writes in one of her blogs that;
The people that I worry about wasting their money are those who (like me, 7 years ago) are buying course after course after course and not actually making their business happen. But here is one thing I know that is ABSOLUTELY true about them: if they want even a fighting chance at having their business make them money, they HAVE to be able to answer two questions.
- What is the problem your business solves?
and
2. What is the desire your business delivers?
AND, you have to know how to articulate that in the language that your ideal client is using right now.
Now, how many of you can truly write a proper answer to these two questions? Most of the Coaches try and solve all kinds of problem, in turn becoming a generalist rather than a specialist. It is so very important to be a specialist in today’s world to survive and thrive. And most of the Coaches talk about what they can deliver rather than what specific problem they can solve for their client and what benefits client will get from that.
It is so simple, tried & tested formula and yet Coaches do not follow that. Address your Clients Pain & Pleasure Points. These are the two most powerful emotions which drive decision making for most of us.
We at TLC help you understand all these points and more. As Marsha said at the beginning, most of the people keep doing one course after the other but fail to convert it into successful business, simply because THEY FAIL TO IMPLEMENT what they have learned.
TLC – Teachers are Leaders Community, is an IMPLEMENTATION FOCUSED GLOBAL MASTERMIND COMMUNITY. Knowledge is available all around us, what differentiates us from not so successful coaches & trainers is the implementation of the knowledge we have gained. To know more about TLC and how we can help resolve many of your challenges, fill up the form and we will get in touch with you.
https://mailchi.mp/ade578bee105/tlc-india-6
You can also join me in the master class on “3 Simple Steps To Build Successful Coaching Business” on Saturday 23rd October @ 7 pm on Zoom. Click on the link below to register for the same.
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